Cannabidiol (CBD), a natural, plant-based compound, extracted from the hemp plant, has emerged as one of the hottest trends in health and wellness today. The development of nutraceutical and cosmeceutical CBD products offers tremendous potential for consumers and entrepreneurs alike.
Due in part to the meteoric rise in demand for CBD, the hemp industry is booming. According to Hemp Industry Daily, U.S. annual sales of hemp-derived CBD products could top $1 billion in 2019 and is projected to grow to $4.8 billion by 2022.
Cannabidiol is quickly going mainstream. A growing number of businesses are exploring how offering CBD products could grow their bottom line. For example, in March of 2019, the national pharmacy chain, Walgreens, announced that it would begin selling CBD products in its stores in select states.
Simply put, consumers and businesses are both excited by the prospects for CBD. But, although interest in CBD products has exploded, and products are quickly entering the market, many lack understanding of what CBD is, and is not, or how to choose high quality and effective products from reputable suppliers. Calmly can solve that challenge for those interested in entering one of the hottest markets today.
To understand the potential of CBD, we’ll walk you through the history and essential basics of CBD. First, let’s go to the source: hemp.